Paradigme Prada

Prada Paradigme is a masculine fragrance introduced by Prada in 2025. The scent is designed to challenge conventional norms in perfumery, presenting a new perspective on masculinity by blending elements of curiosity, softness, and individuality. Paradigme serves as a counterpart to Prada's Paradoxe for women and is presented in a bottle inspired by the iconic Prada Triangle.