Only The Brave Diesel

In cooperation with the house of L`Oreal, Diesel presents their perfume Only The Brave, the first solo edition aiming at men. The perfume will arrive on wider market end of March or beginning of April, depending on your region. This edition was inspired by founder of the brand Diesel, Renzo Rosso, and an RR tattoo on knuckles, which he gave to himself for his 50th birthday. The perfume is directly connected with holding company Only The Brave owned by Rosso, as well as by eponymous charity foundation. Its flacon is a real sculpture of glass, shaped like a fist, coloured in smoky-greyish nuances, with a silver ring with an inscription of the Diesel brand. Concept of Only The Brave accentuates oriental, leather and woody accords, which are masculine, determined and brave, with clear contrasts. The perfume opens with masculine and modern notes of leather, which is closely connected with the brand itself. The composition is refreshed with lemon and sparkling, fresh aromas, adding amber and woody accords of cedar. The perfume was developed by three noses of the house of IFF: Alienor Massenet, Olivier Polge and Pierre Wargnye. Its composition introduces harmony of oriental-woody notes which leave a strong impression. Game of contrasts between fresh notes of lemon and mandarin with violet, cedar and coriander is leading us to warm accords of amber along with leather nuances (styrax and labdanum) and benzoin in a base. Liveliness of lemon introduces its luminous sparks above a romantic, floral heart and leaves a warm, leather-resin trail in base notes of the fragrance. Video clip is still being polished up and printed advertising campaign is completed with black and white portraits. Photographer of the campaign is British Platon, who took photos of many famous persons, including President Barack Obama. The advertising photos feature Tony Ward, actor and model, among others. Assortment of perfume Only The Brave includes eau de toilette in three amounts: 30, 50 and 75 ml, with 100 ml after shave lotion and balm, 200ml perfumed baths and 150 ml deo sprey.

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