Gucci
Forever Now (Gucci Museo) Gucci
- Concentration
- EDP
- Cologne
- Toilette
- EDP
- Parfum
- Extrait
Forever Now, an exclusive fragrance for men and women from the house of Gucci, is launched in January 2013 as a tribute to the museum Gucci Museo in Florence and as a reminder of the Florentine roots of this luxury brand. The scent, rich, intense and sophisticated, evokes the brand's history and its modernity. Guccio Gucci opened his first shop in Florence in 1921, and in 2011 the Gucci Museo was opened at Piazza della Signoria. The brand’s creative director Frida Giannini and perfumer Lorenzo Villoresi worked together on the fragrance. Giannini said: „Just as the Gucci Museo represents the remarkable narrative behind our iconic products and motifs, so this new fragrance subtly conveys the elegance and sophistication of our roots." The opening of the composition is inspired by green gardens of Tuscany and is made of bergamot, mandarin, lavender and black pepper notes. Gucci heritage is captured by smooth leather and floral heart, where the rare Florentine iris finds its place. There are also Moroccan and Bulgarian rose, jasmine from Grasse and exotic ylang-ylang. The base accords are vetiver, patchouli, precious woods, amber and musk. Gucci Museo Forever Now is available as 100 ml Eau de Parfum at the price of 170 Euros.
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Where to buy
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Accords
Note pyramid
From the encyclopedia
- Contains Tuscan Iris, a note found in only 23 fragrances
- One of 136 Gucci fragrances in the encyclopedia
OurScent readers
Performance
Longevity
moderate
OurScent estimate from the accords
3 more votes show the readers’ answer
Sillage
moderate
OurScent estimate from the accords
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Audience & value
Gender
unisex
OurScent estimate from the stated audience and the accords
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Price value
ok
OurScent estimate from the house’s prices
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Where it works
Climate
mediterranean and cold
OurScent estimate from the accords
3 more votes show the readers’ answer
Season
autumn
OurScent estimate from the accords
3 more votes show the readers’ answer
How it lasts in our climate
Not enough reports yet on how Forever Now (Gucci Museo) Gucci lasts in our heat. If you have worn it, tell us — three taps.
OurScent’s verdict
Suits you if
- you want warmth for autumn and winter
- you live somewhere cold
May not suit you if
- you want it for a Gulf summer day
An editorial assessment by OurScent, based on the composition — not a reader review.
Reader reviews
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Who made it
Questions about Forever Now (Gucci Museo)
- Does Forever Now (Gucci Museo) last in the heat?
- Our estimate from its composition, until enough readers vote: longevity “moderate”, and it is better in mild weather and cold weather than on a hot summer day.
- Who is Forever Now (Gucci Museo) for, and in which season?
- The house makes it for men and women. From its accords, we estimate it is best in autumn.
